About Baswara

Bridging practice and strategy across sectors to deliver measurable transformation.

Arief Sudrajat, Founder of Ayah Consulting

Founder's Story

With over two decades of transformative leadership across public and private sectors, Arief Sudrajat brings a unique vision to consulting that bridges strategic thinking with practical implementation. His dual academic foundation in Industrial Engineering and MBA, specializing in strategic and business program management, forms the bedrock of his comprehensive approach to system transformation.

Throughout his career, Arief has pioneered large-scale reforms in procurement systems, diagnostic networks, and digital infrastructure. His expertise in supply chain optimization and health systems strengthening has benefited major organizations including the World Bank, UNDP, and CHAI, where he consistently delivered measurable improvements in system efficiency and performance.

As a leader who understands both strategic vision and ground-level implementation, Arief has successfully integrated business process optimization, strategic workforce development, and financial governance across complex systems. This multifaceted experience shapes Baswara Consulting's approach to delivering transformative solutions that create lasting impact.

Arief Sudrajat

Founder & Principal Consultant

"I believe in creating transformative solutions that bridge strategic vision with practical implementation. True system change comes from understanding both high-level strategy and ground-level operational realities."

Our Philosophy

The core principles that guide our work and define our approach to consulting.

Vision

"To shape adaptive, measurable transformation across industries and systems."

Mission

"Deliver advisory rooted in execution, strategy built on evidence, and solutions co-created with clients."

Values

  • Data-Driven
  • Collaborative
  • Impact-Oriented
  • Practical
  • Sustainable

Our Expertise

Specialized knowledge and capabilities developed through years of hands-on experience.

Public Sector

  • National health system strengthening and reform
  • Diagnostic network optimization for HIV, TB, and other diseases
  • Policy development and implementation
  • Multi-stakeholder coordination and governance

Private Sector

  • Supply chain optimization and logistics management
  • Operational efficiency and process improvement
  • Performance monitoring and KPI development
  • Digital transformation and systems integration

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